Nov 27, 2019
“We want to make sure that when consumers pick up an Applewood Fresh apple, they're getting the best eating experience for their money.”
Nick Mascari (16:04-16:13)
Farmers want to farm. They don't always want to get involved in the marketing and sale of their products.
Applewood Fresh works with family farmers to bring their products to market. They represent over 34 Michigan apple farmers, spanning 11,000 acres throughout the state of Michigan.
Nick Mascari, President of Applewood Fresh, grew up in the produce industry. His great uncle started a company that served as a distributor to restaurants and grocery stores. His father took over the business, giving Nick the chance to learn about the industry.
Nick went on to work for Chiquita and Dole before returning to the family business and then venturing out on his own. He soon landed in Michigan as the Vice-President of sales and marketing for Applewood Fresh before becoming its President and a managing partner.
Growing Apples in the Midwest
The nutrient-rich soil found in Michigan is optimal for growing apples and other agriculture products. The area’s unique climate protects the fragile spring buds, which can extend the growing season into late fall.
“Sunny days and cool nights sharpen the apple’s flavor, color, and crisp bite. What you get in Michigan is a tasty, juicy, crunch-packed apple-eating experience.” - Nick Mascari (9:53-10:06)
Applewood Fresh has three packing facilities in Michigan. They distribute to 20 states, including major retail chains, food service companies, universities, and hospitals.
Applewood Fresh grows 21 varieties of apples. But their Kanzu, Rave, and Sweet Tango apples are what set the company apart from others in the industry.
A hybrid apple is a cross between two apples. Growers take a specific kind of apple and breed its characteristics with another to grow high-quality apples for consumers.
The Most Popular Apples on the Market
The Gala apple has become the most popular apple. But other apples like the Honey Crisp are also popular among consumers, and many growers are using the Honey Crisp as the parent for growing new varieties.
“When you choose an Applewood Fresh apple, you're making an excellent choice.” - Lori Taylor (15:32-15:35)
If you can’t keep up with all the different apples that appear on the market, the first step is to know what you like. Here’s a good rule of thumb: Try them all and find your favorite.
You can find Applewood Fresh apples in Kroger, Target, Trader Joe’s, Aldi, and other major retailers.
Applewood Fresh wants you to explore the apples at your local grocery stores. There are so many varieties that range from tart to sweet and everything in between. Try them all and try them often.
How to get involved
- Join The Produce Moms Group on Facebook and continue the discussion every week!
- Reach out to us - we’d love to hear more about where you are in life and business! Find out more here.
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Transcript available here: