Aug 7, 2019
“We have to trust in the capacity of women, not only
to farm and to have kids, but to run families and … nations, and
the next generation.”
Lorena Muro (9:02-9:11)
Lorena Muro is a powerful force,
elevating females in agriculture, specifically within the fresh
produce sector. She is the CEO of Mama Pacha, a ten-year-old
company from Peru which exports organic superfoods from the Amazon
highland, especially organic ginger and turmeric.
Lorena loves being part of the produce industry. She believes that the value she can bring to the table is the voice of all the women doing hard-working jobs in the jungle and who are not being heard.
“In order for a Peruvian woman to stand on her own feet and take care of her family - especially when there isn’t a man around - we have to give her opportunities to grow economically.”
- Lorena Muro (8:38-8:47)
After analyzing the situation of the 100 women who work in their processing facility in Peru, Lorena and Mama Pacha discovered that many of these women are single mothers who rent out their farms.
By opening a school to provide education and care for their children while their mothers work, Mama Pacha assists these women in managing their businesses growing ginger on the farms they already own. They then sell the ginger to Mama Pacha while continuing to work in the processing facilities.
Seventy percent of the volume of ginger that Mama Pacha now distributes to the United States has been managed directly by women. Lorena believes that there no better empowerment they can give to these women than that of economic empowerment.
The Special Meaning of the Name, “Mama Pacha”
In the Inca language, “Mama Pacha” means “Mother Earth.” Mother Earth is the energy that provides and sustains life on this planet. The mission of the company is to protect the overall health of life. Mama Pacha is embracing the female creative power that exists in men as well as women in an effort to reduce the gender gap and provide greater opportunities for everyone.
“I personally consume a lot of ginger, because it makes me feel better. I juice ginger, and grate it into my vegetable dishes... let’s talk about what makes it such a great choice for health and wellness.” - Lori Taylor (11:40-12:15)
What Makes Peruvian Ginger a Good Choice for Health and Wellness
The ecosystem in the highland Amazon jungle where Peruvian ginger grows allows it to have three times the essential oil concentration than any other ginger in the world. This means that it also provides three times the anti-inflammatory effect as ginger grown in other regions.
Lorena’s Mission
Lorena has a passion for helping Peruvian women understand that this is a beautiful and responsible business to be in that will open doors for a lot of people. She believes that by women embracing their own power, energy, and beauty, they have the capacity to create life, transform generations, and make a better world for us to live.
What better way to do this than to provide our world with life-sustaining fresh produce?
How to get involved
- Join The Produce Moms Group on Facebook and continue the discussion every week!
- Reach out to us - we’d love to hear more about where you are in life and business! Find out more here.
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