Apr 10, 2019
“Being a mother, I remember going through the difficulty of trying to get my son to eat an array of fruits and vegetables when he was growing up.”
- Linda York (2:59 -
3:12)
Lori
Taylor
The Produce Moms
Linda York is the Founder of Sticky
Lickits, a company committed to making fruits and veggies fun for
kids. As a mother and grandmother, she has experienced the
difficulty of getting children to eat their fruits and veggies. She
created Sticky Lickits to solve that problem for parents across
America.
Sticky Lickits is Changing the Way Kids Think about Produce
Fresh fruits and vegetables are essential elements in a balanced and healthy diet for children. They contain a wide range of vitamins and nutrients that are crucial for kid’s development and growth. The challenge is that kids are typically very picky about what they want to eat, and vegetables aren’t their favorites. A lot of them even stop wanting to try new fruits and vegetables, making it unlikely for them to develop a taste for those items. As a result, almost 90% of the kids in the United States aren’t getting an adequate amount of fruits and vegetables regularly, according to available consumption data.
That is the problem that Sticky Lickits is committed to solving. They make edible stickers that make fruits and veggies fun for kids. The stickers are tapioca based, and they are made entirely from food, including the colors. There is nothing artificial in the stickers, and they are peanut free, tree nut free, gluten free, vegan, Non-GMO, and kosher. The only added ingredient is fun!
“We are the most food secure nation in the world, and yet close to 90% of our nation's children are not getting their recommended amounts of fruits and vegetables on a daily basis.”
- Lori Taylor (6:08 - 6:18)
Today, parents need a product like Sticky Lickits more than ever before. Parents used to be more proactive about finding solutions to get their kids to eat fruits and vegetables. However, today they are more likely to identify only a couple of fruits or veggies that their children like and keep those items around the house. Children need a wide array of fresh produce to get the most health benefits. Sticky Lickits makes eating veggies fun for kids, making it easier for parents to introduce a wider variety of fruits and veggies to their children.
Using Sticky Lickets
One of the questions parents often ask is if Sticky Lickits modify the taste of the fruits and vegetables. Sticky Lickits stickers don’t have a distinct taste. Kid’s taste buds vary widely, and it is difficult to identify natural flavors that would be universally liked by them. Sticky Lickits stickers have a neutral flavor, so the children develop a taste for the actual vegetable they are eating. However, the stickers do have a feature that makes them irresistible to kids.
To pique children’s interest in the stickers, Sticky Lickits has partnered with Nickelodeon. The stickers feature PAW Patrol, SpongeBob, and other fun characters that many kids love, and are loyal to. The response has been great. Kids love slapping a few of their favorite characters on an apple or a potato. All of a sudden, eating fresh produce becomes a fun game for them. They end up eating a more extensive array of fruits and vegetables, and they get more of the crucial vitamins and minerals that they need.
“Nearly 2.5 billion dollars are spent each year by food and beverage companies to market unhealthy products to children with the help of cartoons. Why can’t we do the same to promote foods that are healthy?” - Linda York (17:24 - 18:14)
Sticky Lickits is a mission-driven brand committed to increasing consumption of fresh produce by children in all communities. They are using all natural edible stickers to help as many populations of children as possible to eat more fruits and vegetables. They are doing this by partnering with produce companies, hospitals, and schools in areas where children tend to have less access to fresh vegetables. In an era when children are inundated with billions of dollars in marketing promoting unhealthy foods, a company like Sticky Lickits is precisely what many parents need.
How to get involved
- Join The Produce Moms Group on Facebook and continue the discussion every week!
- Reach out to us - we’d love to hear more about where you’re at in life and business! Find out more here.
- Keep an eye out for a list of Sticky Lickits’ retail partners across the country, or shop online here!
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