Oct 17, 2018
Our vision is to bring together the global produce and floral industry to grow a healthier world. Not only in consumers and what they eat, but also our members and our members’ prosperity.”
This week on the Produce Moms Podcast, Lori spoke with Lauren M. Scott, CMO of the Produce Marketing Association. The Produce Marketing Association is a global, member-led association that reaches to 46 countries and has 2900 member companies. The vision of the Produce Marketing Association is to bring together the global produce and floral industry to grow a healthier world. They are on a mission to empower the industry, and the members that make up the industry.
“The goal of the Produce Marketing Association is to make our members’ opportunities bigger, while making their problems smaller. We are led by members for the members.”
In this episode, Lori and Lauren discuss topics that are so relevant to Produce Moms around the world. In an era that is so full of innovation and fresh looks at packaging and marketing for our produce, The Produce Marketing Association is working hard to see consumers and members empowered to live healthy lifestyles.
One intriguing topic discussed in this episode is The Produce Marketing Association’s interest in researching the dichotomy that exists between what people say they eat, and what they actually eat. Many times people claim to eat fresh produce a few times a week, and that may be the goal. However, when life gets busy, many times convenience will surpass our best intentions. The aim of The Produce Marketing Association is to connect our instincts and desires to fresh produce. If our only reason for eating produce is that it is “healthy” we are boxing ourselves in. There are other needs fulfilled through food consumption that can be associated with fresh produce!
We cover this and more on this week's episode. You don’t want to miss it!
“We are ripe for growing our industry, but also growing our culture… we have an opportunity to command a level of voice, culture, and influence.”
Discover more about what The Produce Marketing Association is doing at www.pma.com
Some Topics we talk about in this episode:
- Introduction // Lauren Scott - 1:31
- What is the Produce Marketing Association // Goals and Impact? - 3:56
- Lauren’s Background - 7:22
- Lauren’s Influence in PMA // Proposed Panel - 11:02
- What PMA Does for Women - 17:57
- Next Big Trend in Food - 23:01
- Connect with PMA - 25:12
- Wrap-up - 26:50
How to get involved
- Join The Produce Moms Group on Facebook and continue the discussion every week! https://www.facebook.com/groups/316715662104709/
- Reach out to us - we’d love to hear more about where you’re at in life and business! Find out more at www.theproducemom.com
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